The story of my journey to DX is one filled with serendipitous events that all began to unfold long before I realized.
I worked in higher education with the title of Administrator and Event Coordinator. I was so passionate about the event side of my job, I always found it difficult to pull myself away from planning and return to the administrative tasks.
Luckily, the university I worked for really put an emphasis on employee personal development. It only made sense that I would request to attend an event planners conference and where else but sunny California. To my amazement, my attendance to The Special Event Conference (TSE) held in San Diego in January 2019 was approved. Seconds after I received that confirmation, my hotel, flight and registration were booked, regardless of the fact it was still months away. I was going no matter what!
This opportunity meant a great deal to me and I was banking a lot on it. I had been debating back and forth about whether I should fully dive into the event industry. I had done some research and discovered it could be a great career and there were more opportunities in the industry than I could have imagined. I knew this conference could potentially be a major factor in my decision.
I arrived in San Diego and attended a networking event that first evening. I went alone but it didn’t take long to make friends. The event industry is full of the most outgoing, fascinating and let’s face it…crazy people around! It was only 10 minutes after my arrival to this event that I noticed a large group of people dancing, cheering and having an amazing time. They put a smile on the faces of everyone around them and I just had to meet them. I introduced myself to one of the girls in the group and it went something like this…

“Hi, I am Amanda! Where are you guys from?”
She responded, “Hi, I’m Cloé and we’re from DX in Canada!”
To which I replied “I AM FROM CANADA TOO!!!!”…and well, they were stuck with me after that!
From there, I joined the DX group night after night, taking part in each of the extravagant events planned for attendees of the conference. Over that week, I learned about the company, their business philosophy and what amazingly genuine people they all were. They spoke about their dedication to service and their Zérofail brand promise. The event planner in me thought they must be too good to be true.

I kept in touch with Cloé over the next few months following TSE and quickly began to realize they weren’t too good to be true. What they had told me wasn’t just lip service or an empty “sales pitch”. Their passion for quality and service was sincere.
I knew very early on, this company had something very special and I wanted to be a part of it.
The time was approaching for DX to open their Ottawa location and I had been asked if I knew anyone I could recommend as hiring began. While I honestly considered who would be worthwhile mentioning, a few weeks passed and I started to ask myself why I hadn’t considered applying for this position?”
Then it dawned on me… WHAT ARE YOU WAITING FOR?
I reached out to Cloé, worrying I was too late and had potentially missed out on the opportunity. I explained I had someone in mind for the position and wondered if I could take a look at the job description. After reviewing the description, I knew immediately this position was perfectly aligned with my interests, knowledge and skills. I messaged Cloé back and confessed, “I have to tell you something. The person I actually had in mind was ME!”
And, as they say the rest is history!
There is no doubt that I made the right decision. DX is a modern, fun company with a compelling vision and passion for the event industry. Each employee is empowered and heavily involved with decision making. We work hard, we have fun and we all take great pride in the service provided to every client.
The TSE conference itself had a huge impact on my career direction. After all my contemplating, it had been an incredibly validating experience to realize you’re sitting in a room with so many different versions of yourself.
I had finally found my industry and I have most definitely found my people. Ma Famille DX.